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August 31, 2017
Sony launches three new 4K HDR Home Cinema projectors at IFA 2017

Sony launches three new 4K HDR Home Cinema projectors at IFA 2017

Equipped with native 4K SXRD panels for stunning picture quality and deliver a truly immersive 4K HDR viewing experience

Auckland, 31 August 2017 – Sony has enhanced its line-up of Home Cinema projectors with three new high-performance models that bring a truly immersive 4K HDR viewing experience to the home. The projectors, launched as part of IFA 2017, are designed to help cinema fans experience spectacular, true-to-life images at home. All models deliver high-contrast, detail-packed images thanks to Sony’s cutting-edge native SXRD panel. This is combined with Reality Creation, an impressive resolution processing technology that uses a unique Sony algorithm to perfectly map pixels, for consistently crisp images.

The three new models introduced are:
• The premium laser light source VPL-VW760ES projector in a compact design reproduces stunning 4K HDR images1.
• The versatile VPL-VW360ES with high dynamic contrast and adjustable function of image quality is suitable for a variety of content.
• The affordable VPL-VW260ES delivers immersive and authentic 4K HDR images with great value-to-cost performance.

To make sure viewers can enjoy any kind of HDR content, in addition to HDR10, which is the standard HDR format for UHD, the new projectors also support HLG for broadcast and online content. “All of these models are designed with Sony’s commitment in mind to bring the most ‘true to reality’ images to our customers,” said Anna Tan, Product Manager - Display, Sony ANZ. “From the cost-effective VPL-VW260ES to the premium VPL-VW760ES, all three 4K HDR projectors are packed full of features and offer stunning picture quality that looks lifelike. So, whether viewers are watching an action movie or their favourite sport, they will have an incredibly immersive experience.”

The VPL-VW760ES produces stunning images, using a laser light source with 2,000 lumens for spectacular and long-lasting brightness. The technology ensures high-dynamic contrast with new light level control that adjusts to the brightness of the scene in real-time, so bright scenes appear more vivid and darker scenes have more depth. TRILUMINOSTM produces a broader colour range than standard projector systems, with more tones and textures, and Motionflow technology reacts to fast moving scenes to stabilise images, preventing any blur or pixilation. Because of its compact size with a depth of 496mm, which is 40% smaller than the current laser light source model*¹, the projector is easily installed in a shelf or hung on the ceiling. The laser light source makes it simple to maintain, as there’s no need to change a lamp. In addition, as it is unnecessary to replace expendable parts for about 20,000 hours2, it can be used for long time.

The versatile VPL-VW360ES allows viewers to experience the beauty of 4K HDR with 1,500 lumens of brightness. The model will replace the VPL-VW320ES but adds extra features to reproduce even more realistic images including an Advanced Iris for 200,000:1 dynamic contrast and picture positioning memory to adjust to the aspect ratio of whatever content is being shown.

The VPL-VW260ES delivers a 4K HDR experience with high cost performance. The 1,500 lumens projector includes many of the features of the other two projectors, including a native 4K SXRD panel, Reality Creation and TRILUMINOSTM, so users get precise and clear images at a cost-effective price point. Both the VPL-VW360ES and the VPL-VW260ES come in black and premium white colours to fit into various home settings. Their compact size, 2.06 zoom and wide lens shift make them easy to install.

Pricing and Availability
In New Zealand the VPL-VW760ES will be available in December 2017 with pricing TBC and the VPL-VW360ES and VPL-VW260ES in September 2017 for SRP $10,999 and SRP $7,999 respectively.

1VPL-VW360ES measures 496mm in depth which is 40% smaller than a VPL-VW5000ES.
2Depends on operational conditions.